Candelux
Introduction
Candelux, a manufacturing company specializing in toilet paper and semi-finished products made from recycled materials, approached us to redesign their visual identity. The task was to develop a new logo, a complete brand identity system, an updated packaging line, and a modern company website.
The brand direction needed to communicate the company’s commitment to preserving natural resources and protecting the environment.
Solution
We created a unified visual identity grounded in the company’s core values.
The logo pairs a clean symbol referencing the production process with confident typography, while the natural color palette reinforces the brand’s ecological character.
We delivered a complete branding ecosystem — from corporate materials, packaging, outdoor and vehicle visuals to social media identity and UX/UI for the new website.
The result is a modern, cohesive brand that clearly reflects the company’s mission and its commitment to sustainability.
