Grătărel
Introduction
Grătărel approached us with the task of creating a complete brand from the ground up. The goal was to develop a memorable brand name, visual identity, packaging design for a line of traditional Romanian mustard products, and the brand’s official website.
Solution
Mustard is a traditional Romanian staple often enjoyed with grilled dishes – a taste that inspired the brand’s name and logo, capturing warmth, heritage, and the joy of food.
We built a bold visual identity using bright, contrasting colors and classic Romanian elements reinterpreted in a modern, clean style.
Our work extended across the full brand ecosystem: website, social media identity, packaging line, product photography, brand presentation, catalog, and promotional materials.
The result is a vibrant, memorable brand that reflects quality, authenticity, and the spirit of traditional Romanian flavors.
